A Powerful Group of West Virginians Form the “Country Roads Trust”

Morgantown, West Virginia – West Virginia University has fallen significantly behind other major programs in regards to the new Name Image Likeness (NIL) opportunities for its student-athletes.

However, that is all about to change! A powerful group of West Virginians and former WVU student-athletes have formed the “Country Roads Trust.”

Led by an incredible student advisory team featuring Jerry West, Don Nehlen, Pat McAfee, Pat White, Da’Sean Butler, Oliver Luck, among many others, the Country Roads Trust will provide West Virginia student-athletes with NIL opportunities to compete with the rest of the nation.

According to the website, “NCAA rules have changed, ushering in unprecedented opportunities for college student-athletes in the new Name, Image and Likeness (NIL) ecosystem.

Now WVU fans and athletes can get in the game to make sure West Virginia University is competing not only athletically, but financially in that ecosystem. Country Roads Trust LLC is designed to facilitate NIL opportunities for Mountaineer student-athletes.”

Co-founder of the trust and former West Virginia athletic director, Oliver Luck, had the following to say: “The changing landscape of college athletics makes Country Roads Trust a necessity. We want West Virginia University athletics to attract the very best, not only because of our fine land-grant institution, but because of our top-notch NIL opportunities. As we all know, our Mountaineers deserve the very best.”

The other co-founder of the trust, West Virginia native Ken Kendrick, who is now the owner of the Arizona Diamondbacks, added, “The college athletic world has never been more competitive, and the time has come for West Virginians across the board to step up and give our Mountaineer students the same – if not more – opportunities as other across the country.”

This is a huge development for West Virginia University and its student-athletes. The goal of this trust is for the Mountaineers to remain competitive in the changing world of college athletics. To learn more and learn how to contribute to the trust, visit the Country Roads Trust website below:


Let’s Go Mountaineers!