Big 12 Commissioner Brett Yormark discussed the future of the Big 12 Conference following talks at The Greenbrier in West Virginia.
MORGANTOWN, West Virginia — Big 12 leaders met over the past several days at The Greenbrier, a luxury resort in the Allegheny Mountains near White Sulphur Springs in Greenbrier County, West Virginia to discuss the future of the conference.
According to Big 12 Commissioner Brett Yormark, the talks were very successful, saying the following:
- We had a great discussion about expansion. We have a plan. We have an appetite to be a national conference in our makeup from coast to coast. If the opportunity presents itself to create value we will pursue it. I’m not going to address expansion beyond that today.
- A record-breaking $440 million will be distributed to the ten current members of the conference. This breaks down to West Virginia receiving $44 million for its membership in the conference, which is far more than initially expected. This amount of revenue will also open the eyes of current PAC-12 and ACC programs, who will make much less in the coming years under their current agreement.
- The Big 12 will have a brand refresh next year.
- The Big 12 will not change its logo or name at this time.
It appears that West Virginia is exactly where it needs to be in terms of conference realignment. The Big 12 is in excellent, competent hands under commissioner Brett Yormark, who clearly has a big, expansive vision for the conference.